Getting More From Pay Per Click Marketing
“You can’t manage what you can’t measure.” Those thought-provoking words are from Kevin Lee of Didit.com in an interview with Mike McDonald during the 25th Annual ACCM Conference. Many people simply...
View ArticleFinding SEO Metrics That Matter
Most companies track rankings, traffic, backlinks, conversions, sales, repeat visitors, etc. While those metrics are important, do they honestly reflect your business’s marketing opportunities? In this...
View ArticleUnderstanding Online Metrics
Although many marketing budgets are being cut tremendously as a result of the economic downturn, one area of marketing that is remaining strong is search marketing. The reason for this is because...
View ArticleYahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to...
View ArticleIs Data Killing Marketing Opportunities?
While it is important to look at data and statistics, are marketers becoming so consumed with these mathematical areas that they are forgetting about intuition and creativity? As Mike Teasdale of...
View ArticleFinding the ROI in Social Media
The measurement of social media is often a tough subject to explain. Businesses want quantifiable data, which is not always readily available. However, when people say that they can’t measure social...
View ArticleWhat's Your Klout Score Telling You?
A new space is emerging that hopes to measure social influence online. The concept is promising but is still very new. One player, in particular, that is making progress in the arena is Klout. As a...
View ArticleStatistics In: The Most and Least Effective Super Bowl Ads of 2012
The commercials in the Super Bowl this year made a big splash, but not all of them hit in a good way. Which ads were effective and which were not? Ace Metrix, an authority in measuring television ad...
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